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Ad quality on TV: predicting television audience retention.

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    Title: Ad quality on TV: predicting television audience retention.
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    Date: 2009
    Publication type: Conference paper
    Authors:
    No. First name Last name Show
    1. Yannet Interian
    2. Sundar Dorai-Raj
    3. Igor Naverniouk
    4. P. J. Opalinski
    5. Kaustuv
    6. Dan Zigmond
    Download (by DOI): 10.1145/1592748.1592760
    BibTeX: conf/kdd/InterianDNOKZ09
    DBLP: db/conf/kdd/adkdd2009.html#InterianDNOKZ09
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    Conference
    Name: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009 2009
    DBLP: db/conf/kdd/adkdd2009.html