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The effect of negative online consumer reviews on product attitude: An information processing view.

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    Title: The effect of negative online consumer reviews on product attitude: An information processing view.
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    Date: 2008
    Publication type: Conference paper
    Authors:
    No. First name Last name Show
    1. Jumin Lee
    2. Do-Hyung Park
    3. Ingoo Han
    Download (by DOI): 10.1016/j.elerap.2007.05.004
    BibTeX: journals/ecra/LeePH08
    DBLP: db/journals/ecra/ecra7.html#LeePH08
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    Journal
    Name: Electronic Commerce Research and Applications
    Year: 2008
    Volume: 7
    Number: 2
    DBLP: db/journals/ecra/ecra7.html