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Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising.

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    Title: Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising.
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    Date: 2017
    Publication type: Conference paper
    Authors:
    No. First name Last name Show
    1. Sougata Chaudhuri
    2. Abraham Bagherjeiran
    3. James Liu
    Download (by DOI): 10.1145/3124749.3124755
    BibTeX: conf/kdd/ChaudhuriBL17
    DBLP: db/conf/kdd/adkdd2017.html#ChaudhuriBL17
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    Conference
    Name: Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17, 2017 2017
    URL: http://doi.acm.org/10.1145/3124749
    DBLP: db/conf/kdd/adkdd2017.html